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Velocity, by Dale Pollak
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In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today's pre-owned automotive marketplace can shift out of low gear toward accelerated profits. Today's dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners. "The used vehicle marketplace is less giving and less forgiving than it's ever been before. Astute, investment-minded management processes are essential for today's dealers to survive and thrive," says Pollak.
- Sales Rank: #383148 in Books
- Brand: Brand: New Year Publishing LLC
- Published on: 2009-01-01
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .44" w x 5.51" l, .54 pounds
- Binding: Paperback
- 208 pages
- Used Book in Good Condition
About the Author
Dale Pollak's career in the automotive industry has spanned more than two decades. As a dealer, consultant, entrepreneur, and speaker, Pollak has helped many successful automotive dealers in America make dramatic improvements in their pre-owned operations. Pollak's unique vision about how to improve used vehicle operations was shaped as much by his 13 years as a Chicagoland Cadillac dealer as it was by his visual impairment. Unaffected by the aesthetic qualities of his inventory, Pollak was able to analyze pre-owned vehicles solely from an investment-minded perspective. This viewpoint was the foundation for vAuto, Inc. the technology company he founded in 2005. vAuto provides dealerships with a better way to price, appraise and manage their pre-owned inventories. Prior to vAuto, Pollak helped build Digital Motorworks, Inc. from its inception to its successful acquisition in 2002. He holds a B.S. in Business Administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Outstanding!
By Stephen Conley
This book takes a far different approach to the used vehicle business than I expected. Dale analyzes the U/C department with the same approach a skilled stocks and commodities broker would use, data and "return on investment" principles. Not only is it refreshing to find material on the retail automobile business, but Dale's innate intelligence and experience in the trenches really shines through with each and every page of this thought provoking book.
Moreover, if I was a store owner or GM, this book of Dales' would be required reading for all department managers, not just the U/C manager-he intertwines the book into all facets of the retail dealership. I've already recommended this book to some of my dealer friends only to find out they have read it and are applying the principles, successfully, in their daily business regimen.
Kudos to you Dale and I look forward to your next book.
Stephen Conley
0 of 0 people found the following review helpful.
very inciteful!
By scott a burr
Dale Pollak has amazing foresight into the future of the automotive industry. I would highly recommend reading this book if you are in the automobile business.
0 of 0 people found the following review helpful.
If your in the Pre-owned Auto business READ this book
By Daniel A. Kerinuk
Velocity by Dale Pollack does a great job of cutting through the chatter and directing your thoughts in how to determine correct inventories, stocking levels and pricing to market for fast turns and profitability. This book and his others have helped me to triple my total gross profit production while eliminating aged units as a problem. You have to remember picking pieces from the overall plan may not work, it sure didn't for me.
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