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Where Good Ideas Come From: The Seven Patterns of Innovation
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- Published on: 1800
- Binding: Paperback
Most helpful customer reviews
246 of 254 people found the following review helpful.
Why didn't I think of that!
By Edward Durney
Working as a patent attorney, sometimes a new idea that stuns me will jump out from a patent. An elegant, innovative idea that makes me wonder how anyone thought of it. Often, my next thought, though, as I understand the idea better, is how simple the idea is. So I think, why didn't I think of that?
Steven Johnson's "Natural History of Innovation" shines some light on the first question as he tells us "Where Good Ideas Come From." Johnson looks back through science history as he teases out from science history, and from natural history, seven "patterns" in which new ideas are formed. Johnson backs up with examples each of the seven groups in his taxonomy of the origins of ideas. Good examples, well told, are what make the book.
Johnson writes science history well. Like in Johnson's earlier book, The Invention of Air, the science history he writes here reads like a fascinating tale of adventure. Although a bit breathless at times, and sometimes drawing too much from too little, Johnson caught my attention early and held it all the way through this fairly long new book.
And it's not just a history of scientists and discoveries. Johnson looks too at nature - like how reefs pack together life and promote evolution - and society - like how larger cities generate exponentially more innovation than smaller towns.
On occasion, Johnson's taxonomy is a tad bit tortured. The seven patterns each get a chapter in the book. But for me, the names of the patterns and the particular examples grouped in them do not give much insight. The patterns - while interesting - seem more organizational groupings than anything else. The patterns are the skeleton. Not much flesh there. The meat in the book is in the examples.
In fact, the insight for me came from the light Johnson shines on my second question - why didn't I think of that? To broaden that question into its most compelling form, how can we, both personally and as a society, increase the number of good ideas we have in the arts, in science, in sociology and government, and in technology?
That $64,000 question Johnson does not really try to answer. He does give some clues. (One thing he says caught my interest as a patent attorney. That is, we get more good ideas by connecting them than by protecting them. In other words, the patent system may be hurting, instead of meeting, its goal of promoting innovation.)
Johnson's book is ambitious. He covers a lot of ground, from scientists to nature to arts to government to society. His idea that good ideas in all of these fields develop in the same recognizable patterns is a bold one. In a sense, he is looking for a unified theory of innovation.
Did Johnson find that unified theory? If he did, you won't find it on a particular page in this book. But by joining Johnson in exploring this question, I learned a lot and thought a lot. That made the book worthwhile for me.
131 of 143 people found the following review helpful.
Full of good ideas but short on evidence
By Matthew Posey
How do we cultivate innovation? Are there some ways to interact, to live, and to work that promote innovation? If so what are the fundamental drivers of innovation? In his latest book, Where Good Ideas Come From: The Natural History of Innovation (WGICF), Steven Johnson proposes a framework for answering these questions. WGICF is divided into seven sections with each section addressing what Mr. Johnson considers to be a fundamental factor that facilitates innovation.
Unfortunately, the core of his argument is one of analogy with nature or anecdote. From nature, he looks at structures with disproportionate diversity in nature and asks how these devices and behavior can be mapped to human culture and interaction. Although this kind of analogical writing is rhetorically compelling it doesn't provide any kind of true support for the accuracy of his statements. As for the use of anecdotes, they are useful for creating narrative from data and I am well aware they are nearly a requirement for publishing in this genre of non-fiction writing. I can even recognize they are rhetorically useful for creating emotional pull but no many how many stories you tell they simply do not provide evidence to support a thesis.
Now that I've made my caveats, I do think there are lots of good ideas in the book. The factors that Johnson proposes all seem believable and fit in with what I know of cognition. In particular, three topics he includes, at least based on other readings, deeply related to being a strong thinker - making errors and subsequently thinking about the error, building connections between concepts, and actively recalling knowledge. In other places these three features have been strongly tied to becoming an expert as well as to developing an agile mind. It therefore is a reasonable leap to conclude that developing an agile mind expert in some areas can indeed increase your ability to be innovative in some sphere of knowledge.
Despite the lack of evidence, WGICF was an enjoyable read. The style is pleasant, some of the stories are interesting, and all his concepts seem reasonably related to innovation and regardless of how fundamentally tied his ideas are to innovation it certainly won't hurt your innovative muscles to think about the role each o the dimensions listed in this book may play in helping you come up with your next big idea.
0 of 0 people found the following review helpful.
Another Home Run!
By Jack Garvey
I purchased this book after enjoying his earlier work so much, "How we Got To Now." And it did not disappoint. The earlier book gave me a greater appreciation for all the everyday stuff we take for granted (steel, glass, concrete, etc) and this one showed the power of cross-fertilization in solving problems. Printing was already being used but Gutenberg's idea of implementing the wine press used in Germany took it to another level.
He is not shy in contrasting this shared knowledge with the "silo-building" of the FBI that continues to fail our country by isolating key information from other agencies like the CIA. I remember reading after 9/11 that the failures of sharing vital information of national security was to be fixed by the creation of Homeland Security. Then the bombing at the Boston Marathon occurs and the investigation shows "silo-building" was again in play between the the CIA and the FBI,
At least the folks in the private sector understand the value of creative thinking.
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